Category: Marketing
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Making your homepage work for you: insights from an editorial deep dive
Despite the potential impact of a great homepage on the people we want to reach, it’s easy to find ourselves thinking “But, I hate marketing.” My own recent escapades updating my website led me to analyze 28 editor websites, not to snoop on friends but to understand what makes great…
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AI as your creativity catalyst: marketing and productivity for writers and editors that doesn’t feel like cheating
On a recent call with an editorial buddy, we decided that generative AI is a bit like cutlery – how you use it is up to you. It can be helpful … but you could kill someone with a spoon. AI use is often polarizing in the writing community. But…
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Behind the scenes: the making of ‘The Most Amazing Marketing Book Ever.’
Thirty-six authors from around the world just wrote and published a book in less than ten months. And not just any book. We were the number one new release in Amazon’s advertising and marketing categories within days of launching. At the heart of this success was a safe, supportive, and…
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Seven essential insights I discovered by writing three books.
What does it take to write a book or three? I recently came to the end of my third and final ghostwritten book. To celebrate, I’m sharing some of the insights I gained. Important takeaway: you’re a writer because you write.
Joanne Taylor • Ajatar Editing 