Category: Business
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Making your homepage work for you: insights from an editorial deep dive
Despite the potential impact of a great homepage on the people we want to reach, it’s easy to find ourselves thinking “But, I hate marketing.” My own recent escapades updating my website led me to analyze 28 editor websites, not to snoop on friends but to understand what makes great…
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AI as your creativity catalyst: marketing and productivity for writers and editors that doesn’t feel like cheating
On a recent call with an editorial buddy, we decided that generative AI is a bit like cutlery – how you use it is up to you. It can be helpful … but you could kill someone with a spoon. AI use is often polarizing in the writing community. But…
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Behind the scenes: the making of ‘The Most Amazing Marketing Book Ever.’
Thirty-six authors from around the world just wrote and published a book in less than ten months. And not just any book. We were the number one new release in Amazon’s advertising and marketing categories within days of launching. At the heart of this success was a safe, supportive, and…
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Is professional editing & proofreading training worth it, or can you learn for free?
What’s the point of professional editing and proofreading training if you can learn almost anything for free online? Does it matter if your editor has qualifications or is a member of a professional organization? I’ll share my training journey with you and some of my favourite free and paid training…
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Finding the courage to start your own business by focusing on who you know you can help: a fiction editor’s story.
I never thought I’d be brave enough to run my own business. Here’s how I got started.
Joanne Taylor • Ajatar Editing 